Our Ethical Guiding Principles - Topline Magazine
The editorial team of Topline Magazine has determined the following statement of ethics which all employees and freelancers agree to abide by.
We have advertisers on our site, and they are our main source of revenue. Our company has its own advertising team responsible for selling ad space on our site. We do not accept money or other consideration from companies as a condition or incentive to write a review or story, whether favorable or unfavorable, on Topline. All reviews and other editorial on Topline are based on our editorial discretion, and not based on the desire of any company, advertiser or PR firm. Our policies do not permit placements of advertorial on Topline. We will endeavor to clearly mark any advertisement or “infomercial” (videos, Flash animations, etc.) shown on Topline as an advertisement.
Our website may [also] contain affiliate marketing links, which means we may be paid commission on sales of those products or services we write about. Our editorial content is not influenced by advertisers or affiliate partnerships.
Topline Magazine obtains news and content from a variety of sources. Some of our sources do not wish to be named, and our policy is to honor such requests and keep these sources anonymous without exception. Please note that our general policy is that we do not provide compensation for tips.
We do not invest in companies that we cover, and employees are forbidden from owning, trading, or buying stock in companies we cover or companies in the general outdoor sector, without exception.
Our editors and news writers are often asked to appear in a professional capacity as experts on various television, news, radio, or other media. These appearances do not constitute endorsement of any products, companies, or services discussed.
Employees of Topline may not be otherwise employed by or receive compensation from companies that they are likely to cover as part of their news beat, nor are they permitted to have any advisory role (paid or unpaid) at those companies. In general, writers and editors of Topline are not allowed to conduct journalism for other publications without express permission of the Editor-in-Chief, and are, in all professional capacities, still subject to these same guidelines when acting in any other professional capacity.
SAMPLES FOR REVIEW / REVIEW UNITS
Companies may loan units, products or samples to our editors for a given period of time in order for our staff to review such samples and determine whether we will provide a review of the product on Topline. We do not accept any samples on any preconditions, such as, that we will agree to provide a review simply because the company sent us a sample. Please note that companies may provide these samples before the product is commercially available, in which case, we may agree to an publication embargo with the company or its PR firm. This means we agree not to publish the review until a given time. Most of the time (as in the case of electronics, for example) the review units are returned promptly.
Occasionally, an editor will retain a product beyond the stipulated review period (agreed upon by the editor and company or its PR representatives) for extended reviews. This is most often the case with gear, which may expire or break upon use.
Occasionally, we decide to review something which has not been provided to us by a company. In this case, an editor will either purchase the product for themselves (we buy a lot of gear), or Topline will purchase the product for the team.
From time to time, Topline will conduct contests and giveaways for readers on the site. We will post rules for each contest, which will be binding on contestants who decide to participate. Giveaways of products are not, and should never be considered, endorsements of the companies involved or their products.
Any employee of Topline who has a spouse, partner, or other close relationship with an employee of a company which Topline covers will disclose the relationship in their personal bio on the site. Furthermore, the employee or contributor may not cover that company or its products on Topline.
Our editorial policy does not permit the use of celebrity endorsements or testimonials, although celebrities may be mentioned or interviewed if they are bona fide users of a product.
Our editorial content is written by individuals, and each article represents the opinion or view of the individual writers. Any opinion expressed in content that appears on Topline is the opinion of the writer – whether an editor, staff member, or other contributor, and should not be construed as an opinion formally approved or endorsed by Topline Magazine as a whole or by Re:West Media House, LLC. as a company.
These are guidelines and principles we follow by choice, and have determined as a group to abide by, because we think they are the best way to conduct our business. If you have further questions about our ethics or business practices, you should contact for more information.
[This statement may not always cover certain columnists, but we’ll let you know when and if that should ever be the case.]